£3.5m
36 weeks

Project Overview
Initially engaged under a Pre-Construction Services Agreement (PCSA), our team worked collaboratively with the design team to develop the project from RIBA Stage 3 through to a fully costed and deliverable scheme meeting budget and programme constraints. Working closely with specialist heritage architects Donald Insall Associates, we provided buildability advice, programme development and cost planning to ensure the project could be delivered while protecting the building’s historic character.
Following the successful completion of the pre-construction phase and agreement of the final project cost, William Birch was appointed as main contractor to deliver the refurbishment works on site.
The renovated Market Hall has become a vibrant focal point for the town, providing a flexible venue for events, food and drink traders, and community activities. The project forms an important part of Goole’s wider regeneration, creating a welcoming space that brings people together while celebrating the town’s heritage.

Scope of Works
- Structural Repairs – Careful repair works were undertaken to address deterioration and ensure the long-term structural integrity of the building.
Energy Efficiency Improvements – Sensitive upgrades were introduced to improve the building’s environmental performance, incorporating energy-efficient technologies while respecting the historic fabric. - New Facilities – The project introduced modern infrastructure including improved acoustics, upgraded services and flexible spaces capable of accommodating food and drink vendors, cultural events and community gatherings.
- Landscaping – The aim was to create a cohesive design between the landscape within the courtyard and the historic Market Hall, ensuring the new external space complements and enhances the character of the building. A key feature of the scheme is the granite sett detailing, using BBS Natural Stone, forming a motif inspired by the nearby River Humber – a reference to Goole’s strong maritime identity.

‘The transformation of Goole Market Hall has been incredible – not only giving this fantastic, historical building a new lease of life but of course giving a home to our latest Brew+ venture. We’re proud to have this spacious, light and unique space to bring our food, drink and entertainment offering to Goole and give kudos to William Birch who carried out the work on this old building both responsibly and respectfully..’
Brew York, Retail Operations Manager

Challenges & Our Approach
As a valued historic landmark, the Market Hall required a sensitive approach that balanced modernisation with conservation.
Working within a heritage structure presented challenges including integrating new building services, delivering structural improvements and introducing contemporary facilities without compromising the building’s character. Close collaboration between the specialist designers ensured that works were carefully planned and executed.
The early contractor involvement through the PCSA allowed buildability issues, programme sequencing and cost certainty to be addressed before construction began, helping to protect the integrity of the building while ensuring efficient project delivery.
Social Value Delivered
Alongside the physical works, the project also delivered meaningful local social value through an Employment and Skills Plan. Key achievements included:
- Education engagement: 2 school visits/Workshops
- Work experience: 1 placement provided
- Apprenticeships: 89 person-weeks delivered by existing apprentices
- Progression into employment: 1 individual supported into employment
These initiatives helped provide valuable insight into the construction industry while supporting skills development within the local community.

Outcome
The completed renovation has transformed Goole Market Hall into a modern and welcoming destination while safeguarding an important historic building. By combining heritage conservation with contemporary functionality, the project now provides a central hub for events, markets and community engagement.
William Birch is proud to have played a key role in the project and to contribute to the continued revitalisation of Goole, helping create a space that will serve the town and its residents for generations to come.